CVS Health App
In early 2025, CVS Health launced the CVS Health app.The launch of the new CVS Health app marks a significant step in transforming how millions of people engage with their health—simplifying care, improving access, and delivering a more personalized experience.
My Role
- Inclusive design lead
- leading a team of two inclusive designers
Team
- Two inclusive designers
- UX researcher
- Content strategist
- Eight experience designers
- Two design lead
- One design director
- One product lead
- One product director
Tools
- Figma
- Miro
Not merely shifting left
inclusivity's challenge is that it’s often treated as an afterthought—something to be fixed late in the process rather than designed intentionally from the start. As the Inclusive Design Lead on the CVS Health app, I made it a priority to shift inclusivity as far left as possible in the Double Diamond process, ensuring accessibility was considered before a single wireframe was created.
During Discovery and Definition, the team and I worked closely with people with disabilities, aging populations, and caregivers to uncover pain points in digital health experiences. By integrating their insights early, we avoided costly redesigns and ensured that every design decision was grounded in real user needs. This proactive approach meant that inclusivity was baked into the foundation of the app, rather than being layered on as an afterthought.
Commitment to Standard
Ensuring a commitment to inclusivity extends beyond best practices—we set out to be the industry leader in digital inclusivity. To achieve this, we rigorously aligned the app’s design with WCAG 2.2 AA+ standards approach at every stage. The team's goal wasn’t just to meet WCAG 2.2 AA standards—it was to set a new benchmark for accessibility in digital health. From the start, we treated accessibility as a non-negotiable requirement rather than just a checklist item. By prioritizing inclusive design at every stage, we didn’t just create an app that met legal standards—we built a digital health experience that truly works for everyone.
